StrengthsFinder
Strategic, Achiever, Futuristic, Connectedness, Learner.
DiSC Profile
High C/D, the Creative: the problem-solvers, innovators, solution-finders, planners, futurists.
Enneagram
Five, the Sage: motivated by autonomy; perceptive, analytical, scholarly, open-minded, objective.
❯ Senior Manager, Analytics & Insights
2024 - present
Building the next billion dollar brands and products with P&G Ventures by leading efforts in media analytics and insights.
❯ Director, Marketing (Engagement, MarTech) & Behavorial Insights
2021 - 2024
Manager, Insights (Research & Analytics)
2020 - 2021
Marketing Manager
2019 - 2020
Responsible for development and implementation of company-wide strategy and strategic initiatives. Team Leader for Insights team of 5 FTEs (analysts, researchers) for $65MM non-profit; owned $2MM budget.
❯ Co-Founder
2020 - present
Co-founded Retail & CPG-based startup. Retailwit is the one-stop-shop for retail news and intelligence; 15,000 organic MAU (+100% YOY growth).
❯ Marketing Manager
2018 - 2019
Retail Media Manager
2017 - 2018
Led Campbell's Soup Company's omnichannel shopper marketing activations and assisted in strategic planning for 2 business units (Snacks, Fresh; 15 brands) at Kroger; $4MM budget oversight.
❯ Marketing Campaign Manager
2016 - 2017
HR Talent & Operations
2015 - 2016
Managed the execution process of Kroger loyalty campaigns for 1,650 CPG (F500 to regional) offers across 14 events.
❯ Bachelor, Health Science (STEM)
Graduated 2015
GPA: 3.6/4.0, Cum Laude. Awards include College of Allied Health Student Leader and Cincinnatus Scholar.
Certifications, Platforms
Consulting:
Strategy & Innovation (Section4) // Design Thinking (IDEO) // Business Foundations (Wharton Online)
Technical:
Data & Analytics Strategy (Section4) // Python, SQL (DataCamp) // React, VBA (Udemy)
Platforms:
Consumer Data Platform // Analytics, Data Visualization // MarTech // Retail Media